IAA Staff

Interface Analysis Associates (IAA) / Usernomics Employees

Anthony D. Andre, Ph.D., CPE

Tony Andre

ANTHONY D. ANDRE received his Ph.D. in Engineering Psychology (Human Factors and Ergonomics) from the University of Illinois in 1991. He is also a Certified Professional Ergonomist (CPE), recognized by the Board of Certification of Professional Ergonomists (BCPE).

In 1993, he founded Interface Analysis Associates (IAA), a Human Factors, Usability & Ergonomics consulting firm specializing in the design, analysis and usability testing of software/hardware user interfaces, computer input devices and ergonomic products, high-tech consumer products, software and Web applications, medical and life-saving devices, work environments and aerospace/automotive systems. Dr. Andre, along with his staff at IAA, has evaluated, usability tested and designed over 400 consumer products and human interface systems. IAA's design of a bio-tech software application was voted the Best New Life Science Product in 2008. In 2009 IAA was the recipient of the User-Centered Design Award, given out by the Human Factors and Ergonomics Society. Prior to IAA, Dr. Andre was a Principal Scientist at NASA, where he headed the control/display evaluation laboratory and developed next-generation interfaces for aircraft cockpits and air traffic management systems.

As a co-founder of the Human Factors and Ergonomics Graduate Program at San Jose State University, Dr. Andre has served as an Adjunct Professor of Ergonomics and Human Factors in the departments of Psychology and Industrial & Systems Engineering since 1993. He teaches graduate seminars and courses on workplace ergonomics, cognitive engineering, engineering psychology, research methods, usability testing, human factors experiments and professional issues. In 2009, Dr. Andre was selected to receive the San Jose State University College of Engineering's award for Outstanding Lecturer, given to only one adjunct faculty member each year in recognition of continuing excellence in teaching, service, and research that is above and beyond the expectations of his or her assignments. In addition, Dr. Andre was recognized by the University for 15 years of service in both the Psychology and Industrial & Systems Engineering Departments (as part of the Human Factors and Ergonomics Graduate Program).

Dr. Andre also holds various professional positions. He is currently the President-Elect of the Human Factors and Ergonomics Society (HFES), and was previously the Domain Leader of Internal Affairs for HFES, amongst other positions in this society. He is a past Contributing Editor of Ergonomics in Design, a member of the Editorial Board of the International Journal of Aviation Psychology, Past Director of the Human Factors and Ergonomics Society Bay Area Chapter, Member of the Typing Injury FAQ Advisory Board, member of the HealthyComputing.com Advisory Board and a Founding Member of the Board of Directors of the Silicon Valley Ergonomics Institute.

Dr. Andre has received numerous awards and honors. He was the first recipient of the Earl Alluisi Award for Early Career Achievement, awarded by the American Psychological Association (APA), Division of Applied Experimental and Engineering Psychologists. In 1996, he received the Best Ergonomics in Design Article Award for his article "Better Taxiway Surface Markings, Safer Airports." In 1999 he received the SAE Wright Brothers Memorial Award for "An Evaluation of the Taxiway Navigation and Situation Awareness (T-NASA) System in High-Fidelity Simulation". This award is given to 'the best paper relating to the invention, development, design, construction or operation of an aircraft and/or spacecraft."

Dr. Andre is the author of over 120 publications and has presented numerous invited addresses, panel presentations, technical lectures and workshops and seminars on various human factors, usability and workplace ergonomics topics.

Contact Dr. Andre at (408)342-9052 or andre@interface-analysis.com.

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Leon Segal, Ph.D.

Director, Design Innovation

Leon Segal In 2013, after 20 years of a brilliant career, Dr. Leon Segal rejoined Interface Analysis Associates as VP Innovation, bringing with him his unique skills and extensive global experience.

Dr. Leon Segal was an original partner in Interface Analysis Associates with Dr. Anthony Andre. Leon is a cognitive psychologist with over two decades of experience in the application of cognitive science and ergonomics to product innovation and team creativity. He has used the analysis of people's everyday experience, and the subsequent emergence of empathy, to conceptualize new designs in a broad range of contexts: from aircraft cockpits and medical products, through consumer products to retail and office environments.

Leon has worked with a diverse range of leading companies worldwide, including 3M, AIG, BMW, IDEO, Israel Discount Bank, Kaiser Permanente, Medtronic, Microsoft, NASA, Palm and Steelcase. He is founder of LivingPatterns (2002) and Innovationship (2012). His assertion that "Innovation begins with an eye" has been quoted in leading books on innovation, and his original concept of "Consequential communication" continues to be studied in leading universities around the world.

Jennifer Kingsburg, M.S.

Jennifer received her B.S. in Psychology from SUNY Stony Brook, in 1999, and completed her Masters Degree in Human Factors at San Jose State University in 2004. Jennifer's skills are focused on User Interface Design and Usability Testing. Her thesis A Comparison of Three-Level Web Menu Structures for Web Design examined the optimal presentation of multi-level menu structures for commercial web sites.

Since joining IAA in 2000 Jennifer has worked on a variety of interface design, usability evaluation and testing projects. She is a member of the Human Factors and Ergonomis Society (HFES) and the Usability Professionals Association (UPA).

Steve Shelden, M.S.

Steve began his professional Human Factors career with NASA in 1993, designing and testing advanced flight deck displays. He completed his Masters degree in 1996. Recent IAA design projects include a public transit agency Ticket Vending Machine (TVM); Customer Resource Management (CRM), Network Management and Fault Diagnosis, and Commercial Loan Company applications; and several medical / surgical appliance interfaces.

Steve is passionate about, and greatly enjoys, both the quiet precision necessary to good design, and the interaction with users afforded by the review and testing process. His hobbies include motorcycling and woodworking.

Dan Nissenbaum

Carson Whitaker

Jeana Nishihara

Usernomics / Interface Analysis Associates (IAA) Associates

Joe Masquelier, B.S.

Joe Masquelier is an industrial designer out of Tracy, California and supports Usernomics on many instructional design and illustration projects. After receiving his Bachelor of Science in Industrial Design from San Jose State University, Joe went out to become the founder and principal designer of Masq Design, LLC, an industrial and graphic design consultancy. Joe utilizes a tried and true design process formulated around "speed.synergy.delivery" to produce thoughful and thorough design solutions that work. In addition to collaborating with clients across the biomedical, information technology, UX, and consumer electronics industries, Joe also works as a furniture designer, where he incorporates a passion for furniture design with a strong knowledge of ergonomics and usability standards to create many leading home office and home entertainment products around the world.

Usernomics / Interface Analysis Associates (IAA) Alumni

Leon Segal Dalene Shin Henry Cutler Nutan Panwar
David Tu Michael Janzen Julian Orr April Williams
Kevin Purcell Joanne Lins David Hird Alex Logan
Brenden Tu Aaron Sklar Soha Sadek Stephanie Lev
Steve Casner Kenneth Scott Wright Jamie Kravitz David Law
Wanning Chu Jason Vizmanos Matt Mainini Steve Tamekuni
Lisa Choo Jamie Lueke Lina Urdaneta Nasson Boroumand

Robert Kaplan, Ph.D.


Engineering Psychology and Instructional Psychology

Robert Kaplan

We are saddened to announce that Bob passed away this past August, 2009. Bob had been a leader in the fields of Human Factors, User Interface Design, and Technical Documentation & Training.

He was principal of Usernomics and had been involved in several businesses and academic pursuits. He blended his background in Instructional Psychology and Engineering Psychology to increase the usability of both hardware and software.

Dr. Kaplan participated in writing the initial Military Standards for Human Factors and for Technical Training along with over 300 publications in these fields. He also participated in the early development of Windows, Icons, and the Mouse interface for the STAR system while under contract to Xerox Parc.

Bob will be missed by all!