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Usability Evaluation Facility
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Market research. Our usability evaluation facility is also well-suited for market research activities, such as focus group discussions and prototype demonstrations. Marketing personnel will benefit from our extensive AV recording and observational capabilities, which exceed most market research facilities. In addition, our ability to simulate an environment relevant to the product in question (e.g., office or home settings) can be an advantage over the standard conference room setup. In addition to our facility, we offer a number of market research support activities, including protocol development, participant recruiment, scheduling, and payment, and AV editing. |
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